both tire profit “bottom flight”, or tire sales difficult, or tire enterprises constantly upgrading, everything seems to tell us that the tire is not so profitable! However, he also told us an important signal: we need to put the tire business again, the difference is we must change our ideas to do this.

In 2017, a change in thinking again tire business

In the past, the tire manufacturing, it is by the producers or manufacturers say make what kind of tire on the biggest degree, the customer only according to their own needs or preferences to decide to buy or not to buy, it must have the most probably it did not actually happen components inside, the manufacturer will not 100% respect for the objective facts to make corresponding don’t tire manufacturers do not know the facts?

Obviously not, the main reason is the low cost of the manufacturers can not understand the needs of our customers, even by the majority of customers are not aware of individual needs.

The result is: design, production, research and development is and consumers have a certain distance, made out of the tire can also imagine, is not very consistent with the market demand, lack of competitiveness, resulting in too much inventory, not sell, but the tire manufacturers also have their own measures, to wear, across the board. Control performance, mute almost all together, out of a non slip products, you want to have it, and then focus more on the order and scale, sales are only responsible for the bulk of sales, customer demand is relatively understand very little. So, we have to do the change is actually very simple, the production consumption decision!

What consumers need, what made the tire factory, reverse production, personalized production, industrial 4 is not only intelligent equipment, is to let the tire companies to more quickly adapt to individual needs of small batch production, mass customization, rapid, and is the three core tasks of 2017 tire enterprises.

May be after the first tire enterprises to take orders for production, the benefits of doing so has three points:

A: who is corresponding to this tire consumer products, more targeted, more let customer satisfaction.

Two: all the tires are manufactured in order, excessive inventory problems will be greatly reduced, only one replenishment.

Three: tire enterprises to reduce sales line amount, make more money for product development and market orders.

It can be said after 2017 and tire circle will really practice the “customer is God” this sentence.