International Tire giants have accelerated the pace in China, how to seize food from the mouth, in front of local tire enterprises in this problem are placed in leveraging the domestic market. Wanli tire Limited by Share Ltd general manager Lai Yanshan said, Wanli tire is dedicated to the research and development system and manufacturing system construction.

In research and development, innovation park including Wanli Wanli Tire & Rubber Research Institute of three Institute and Wanli tire marketing center in July this year officially put into use.

Wanli Tire & Rubber Research Institute of South Korea, Japan, Chinese from Taiwan, Europe and other domestic and foreign elite force personnel, the introduction of more advanced equipment, the experimental conditions to reach the international advanced level.

In the aspect of production, Wanli Hefei plant put into operation in November 9th this year. The factory from Wanli tire with JAC 1 billion 988 million yuan of investment.

The factory from the automotive, bio pharmaceutical industry experience and advanced manufacturing technology, built the first full field of intelligent and full process automation, all-round green tire factory. Wanli Group Chairman Fu Shoujie said: “the world’s first big market, will create world-class brand. Wanli tire to realize to catch up with the international tire giants, must establish a world-class R & D system and manufacturing system.” Not only is the million tire, other local tire companies have force in products, production, marketing, service, research and development.

Qingdao Sen kylin tyre through improving the added value of products and brands to avoid price competition and trade barriers.

At present, products accounted for 50% of total sales of high value-added Sen kylin.

In 2015 the United States UIF tire market share ranking shows that Sen’s kylin delinte brand market share to 2.5% in the list, ranked thirteenth in the U.S. market. At the same time, delinte brand, and kylin’s other brand Sen Lu hang, the replacement market share of more than 3% in the European car tire.

Sen kylin tire official said, although the independent brand tire and international brands still tire gap, but the technical aspects continued to narrow the gap, even some technology leading international brands. The export price of the product is 8%-10% higher than the domestic counterparts, the average export price of domestic products than the average price of domestic tire high 10%-15%.

In recent years, the domestic water Sen kylin and continuously improve, the proportion of domestic sales, the company has accounted for 20% of total sales.